When did you last add something new to your website – or take a look at the blogs already on there?
Keeping your website fresh with useful, relevant content is a great way to show both Google and your visitors that your website is active, helpful and up to date.
Regular blogging can help you:
- Improve your website’s SEO and search visibility
- Target keywords and questions your potential customers are searching for
- Demonstrate your knowledge and expertise
- Create useful pages for people to discover through Google
- Give visitors more reasons to explore your website
- Provide fresh content to share on social media
- Keep your website relevant as your business grows and changes
But there’s another side to blogging that often gets forgotten…
What about those old blogs? Having lots of blog posts isn’t necessarily better for SEO.
If your website contains outdated, inaccurate, very thin or no-longer-relevant articles, they may no longer be providing any real value to your visitors or your website.
Perhaps they mention services you no longer offer, contain old information, target the same subject as several other posts, have broken links or simply haven’t been looked at for years.
Rather than continually adding more and more content, sometimes the better approach is to review what you already have.
An old blog might just need refreshing, expanding or re-optimising. Others may be better combined with another article, redirected or removed altogether.
Let me take care of your blog
I’m now offering a simple, ongoing WordPress Blog Support service.
You provide the words and I can take care of the rest, including:
- Uploading your blog to WordPress
- Professionally formatting the content
- Adding headings and improving the structure
- Adding and optimising supplied images
- Adding relevant internal links
- Adding your SEO title and meta description
- Checking how everything looks on desktop and mobile
- Publishing it for you
And if your existing blog section has been gathering dust, I can help review that too – identifying older content that could benefit from an update, refresh or tidy-up.
Don’t know what to write about? Just ask!
I can also help you come up with blog ideas, useful topics and keywords relevant to your business and the things your customers are actually searching for.
Whether you want help with the occasional blog or would prefer me to take care of your blog updates on an ongoing basis, I’m here to help.
Your website shouldn’t stand still once it’s launched.
A little ongoing attention can keep it fresh, relevant and working harder for your business.